70s Nightclub Style Returns for a Comeback: Shaggy Coats Are the Festive Essential Must-Have

Although the iconic New York nightclub Studio 54 shut its doors nearly four decades ago, its distinct style impact remains powerful.

Currently, the spotlight isn't on sheer bodysuits but on the plush, shaggy coats and stoles favored by celebrities and club-goers as well.

With the holiday social calendar approaching, the signature Studio 54 coat is enjoying a significant comeback.

Shopping Statistics Reflects the Popularity

Among the hottest items from a latest partnership between a major retailer and a London label is a cropped, cream, shaggy jacket with oversized lapels.

At another retailer, online queries for brown faux fur coats have surged 190% compared to last year.

Interest for secondhand plush items is also soaring, with queries for faux fur increasing by over 250% in the past six months on a popular secondhand platform.

"It's a statement coat," notes a senior style expert, adding that it acts as the main piece of an outfit.

She prefers to wear her personal colossal shaggy version with hipster jeans or tights and short shorts.

Television Fashion Mirrors the Trend

The style is replicated in a latest Netflix romantic comedy series, where a character sports a toffee-colored fuzzy jacket to a casual dinner.

When challenged about her daring outfit, the character responds, "You told us to look fancy. It's fashion!"

The Rise of the "Boom Boom" Vibe

This look aligns with what an American style analyst is calling "boom boom."

Inspired by the extravagance and excess of late-80s New York, this vibe brings to mind wads of cash, bubbly, smoking, short skirts, loose morals and, naturally, fur.

Like that era, the trend is emerging during a volatile economy.

Boom boom is very much about embodying the lifestyle you dream of rather than the one you have to endure.

Contemporary Fabrics and Playful Luxury

Whereas real fur was everywhere during Studio 54's heyday, current iterations are primarily made from shearling—a secondary product of the food industry—or man-made materials like polyester.

The trend represents a knowing luxury—as if a beloved character has taken charge with overblown proportions and unexpected colors.

Celebrity Adoption and Limited Releases

A London creator was an pioneer of this movement. Her fluffy coats with poodle-like textures have been sported by top pop stars.

Due to high interest, these coats are now only sold in limited drops. An forthcoming release includes a rose and grey version similar to a giant pom-pom, alongside animal and tiger-print options with exaggerated fluffy trim.

"When you can only buy a single item, you wouldn't choose it to be a plain sweater or a pair of ordinary trousers, you want a standout piece," says a publication editor-in-chief.

This sentiment is echoed by a fashion director at a leading store, who calls it "an unexpected, playful element" that avoids the need for a whole new outfit.

The Ultimate Mood Booster

Ultimately, the shaggy coat can serve as a great mood lifter.

"It doesn't have to cost a fortune," says the editor, "and it will make you feel glam when everything else is pretty gloomy."

Julie Murphy
Julie Murphy

A passionate football journalist with over a decade of experience covering Serie A and local Verona teams.